Rome is universally recognised for its history and beauty. Because Rome has known how to be born, to flourish, to decay and to be reborn throughout its 2775 years. The world needs Rome so that it can host the conversation that is accelerating in the world about the regenerative economy and keep it flowing through its resilience into the future.This will be the first edition of a journey that will last for years to come and Rome will know how to accompany it.
B for Good Leaders BVVisiting addressWittevrouwensingel 1 (3rd floor)3581 GA UtrechtThe Netherlands
Postal addressMiddenlaan 53941 CC DoornThe Netherlands
Paul Polman works to accelerate action by business to achieve the UN Global Goals, which he helped develop. As CEO of Unilever (2009-2019), he demonstrated that a long-term, multi-stakeholder model goes hand-in-hand with excellent financial performance, and has been described by the Financial Times as “a standout CEO of the past decade.” Paul’s new book, “Net Positive”, is a call to arms to courageous business leaders, setting out how to build net positive companies which profit by fixing the world’s problems rather than creating them. He Chairs IMAGINE and Saïd Business School, and is Vice-Chair of the UN Global Compact as well as B Team Leader. Paul is Honorary Chair of the International Chamber of Commerce, which he led for two years.
Zeynep Bodur Okyay graduated from the Italian High School in 1985 and earned a degree in management engineering from Istanbul Technical University in 1989. She attended Harvard University between 1990 and 1992 and earned a graduate degree in management.
Since July 2007, she has been serving as Kale Group’s President and CEO.
Some of her current roles include: President, General Assembly, Istanbul Chamber of Industry (ISO); Vice President, Economic Development Foundation; Board Member, Foreign Economic Relations Board (DEIK); Chair, Turkey-Italy Business Council, DEIK; Vice President, Female Entrepreneurs Board, TOBB.
In 2006, Zeynep Bodur Okyay was awarded the title Cavaliere del Lavoro for her contributions and services to Turkish-Italian relations. In 2014, she was awarded the Official Order of Merit (Ufficiale Ordine al Merito della Repubblica Italiana) of the Republic of Italy.
Faber led Danone to become one of the world’s most sustainable multinationals. A change that is not easy to achieve, especially in complexity of the food processing industry. He is an advocate for transforming business as we know it.
CEO with a successful career in public and private sectors in the USA, Kenner is serving on several boards: Conscious Capitalism Inc, the B Team, REDF Impact Investing Fund, the Mid-Hudson Regional Economic Development Council. Kenner was named president and CEO of Greyston in 2020 for his innovative leadership, experience, and expertise in collaborating with diverse stakeholders.
Our present economic system is flawed. It is guided by a short-term vision that only takes the interests of a limited number of stakeholders into account and is deaf to the call of future generations.
The annual B for Good Leaders Summit exists to accelerate the transition towards a regenerative economy creating the conditions for a shared, durable prosperity. This will create social, environmental, and economic net positive value through a new model of regenerative leadership.
As inhabitants of planet Earth, we take up this intergenerational call which demands to reframe the very meaning of leadership.
To enable this evolution, as B For Good Leaders, we commit to:
1. embrace radical interdependence, the fundamental principle governing life on Earth, as the golden rule for decision-making, leading to a regenerative impact;
2. consider at least the next generation of humans in every business decision;
3. measure what matters to integrate systemic value creation into our definition of profit;
4. challenge extractive economic models and take a stand for the common good;
5. mobilize finance as a catalyst to transform the business perspective from short-termism to long-term shared value creation.
We commit to guiding our companies and organizations to embrace a purpose-driven model that creates value for all.
Through this joint leadership statement, we lay the foundation for collective actions and alliances, clearing the path for a new regenerative economy.