B for Good Leaders BVVisiting addressWittevrouwensingel 1 (3rd floor)3581 GA UtrechtThe Netherlands
Postal addressMiddenlaan 53941 CC DoornThe Netherlands
Paul Polman works to accelerate action by business to achieve the UN Global Goals, which he helped develop. As CEO of Unilever (2009-2019), he demonstrated that a long-term, multi-stakeholder model goes hand-in-hand with excellent financial performance, and has been described by the Financial Times as “a standout CEO of the past decade.” Paul’s new book, “Net Positive”, is a call to arms to courageous business leaders, setting out how to build net positive companies which profit by fixing the world’s problems rather than creating them. He Chairs IMAGINE and Saïd Business School, and is Vice-Chair of the UN Global Compact as well as B Team Leader. Paul is Honorary Chair of the International Chamber of Commerce, which he led for two years.
Begüm Doğan Faralyalı received her bachelor’s degree in economics and philosophy from London School of Economics (UK) and earned her MBA degree from Stanford University (USA).
Begüm Doğan Faralyalı became the chairwoman of Doğan Holding in January 2012, which is a publicly traded company with a group of companies in energy, retail, tourism, real estate development, media and industry.
She is on the advisory board of Graduate School of Business at Stanford University. She is the founder and active spokesperson of the “Common Values Movement” in Turkey and a voluntary ambassador for a “Values Driven Society”.
Faber led Danone to become one of the world’s most sustainable multinationals. A change that is not easy to achieve, especially in complexity of the food processing industry. He is an advocate for transforming business as we know it.
Zeynep Bodur Okyay graduated from the Italian High School in 1985 and earned a degree in management engineering from Istanbul Technical University in 1989. She attended Harvard University between 1990 and 1992 and earned a graduate degree in management.
Since July 2007, she has been serving as Kale Group’s President and CEO.
Some of her current roles include: President, General Assembly, Istanbul Chamber of Industry (ISO); Vice President, Economic Development Foundation; Board Member, Foreign Economic Relations Board (DEIK); Chair, Turkey-Italy Business Council, DEIK; Vice President, Female Entrepreneurs Board, TOBB.
In 2006, Zeynep Bodur Okyay was awarded the title Cavaliere del Lavoro for her contributions and services to Turkish-Italian relations. In 2014, she was awarded the Official Order of Merit (Ufficiale Ordine al Merito della Repubblica Italiana) of the Republic of Italy.
Author of the book Can Finance save the World?, born from his belief in regaining control over money to serve common good. As the former World Bank Director for France, Badré certainly is one of the most capable people in the world to speak on using Finance for good.
Charmian is truly a force of nature, an author, academic, activist, executive in leading organisations around the world: ‘making magic happen with people who believe in the power of business as a force for good’. She is Entrepreneur-in-Residence at the Skoll Centre for Social Entrepreneurship at Saïd Business School and has taught MBA, EMBA students and executive education participants during the last 5 years. Charmian (Char) is Canadian, lives in London and graduated with an MBA from the Harvard Business School.
A globally experienced business person and entrepreneur, Kruythoff is committed to building solutions to create a more sustainable and equitable world. Passionate about the private sector as a force for good, and was proud to lead the implementation of the Unilever Sustainable Living Plan, which was recognized as one of the 10 most prominent business leaders in Brazil in sustainability.
Johnston has over 20 years’ experience in philanthropy and entrepreneurship, a unique combination. Leslie currently serves on the boards of the European Venture Philanthropy Association (BE), The Fashion for Good foundation (NL), Fashion for Good BV (NL), and the Platform for Accelerating the Circular Economy (NL).
Ex-Unilever, Bacardi, Britvic, McDonald’s and 8 years at Natura &Co. Silvia is a legendary marketing executive, the brainchild of the Dove Campaign for Real Beauty, and much more. Global experience, Brazilian heart, Harvard educated.
Lykke leads a team of 1000 Waste Warriors around the world, working against food waste. She aims to inspire and empower everyone to take action against food waste. With Too Good To Go she offers a marketplace for surplus food saving millions of meals from going to waste. Working together with with 50,000 supermarkets, restaurants, bakeries, hotels and any food retailer that has surplus food at risk of going to waste at the end of a business day.
Led the OECD’s work in rethinking GDP towards new indicators for sustainable well-being and Italy’s efforts towards the SDGs. Giovannini is member of the Club of Rome and full professor of economic statistics at the University of Rome “Tor Vergata”.
Member of parliament and former Senator who passed the ’Societá Benefit’ legislation in 2016. Subsequently, Del Barba co-founded Assobenefit, the world’s first association of Benefit Corporations.
Bellini is an enlightened corporate executive who spearheaded Chloé’s B Corp certification and is now intent in redefining long-lasting luxury that reveres planet and people.
Former executive VK Brand at Diesel and Marketing Director Prestige at Procter&Gamble.
Founding Dean of the Oxford University Business School, corporate governance and ethical leadership thought-leader with progressive titles under his belt: Firm Commitment, Prosperity, Putting Purpose into Practice.
Mayer is an expert on all aspects of corporate finance, governance and taxation, the regulation of financial institutions and the role of the corporation in contemporary society. He was a director and chairman of Oxera between 1986 and 2010, and was instrumental in building the firm into what is now one of the largest independent economics consultancies in Europe. He is a director of Aurora Energy Research Limited, an energy modelling company. Mayer has consulted for numerous large corporations and for governments, regulators and international agencies around the world.
Former CEO of the Triodos Bank, Blom has led the world’s most sustainable bank for over 33 years. he has been a pioneer in ethical, regenerative investment for over 40 years. Blom is a member of the Club of Rome, Commissioner at the Dutch national Bank and was awarded Officer in the Order of Oranje Nassau by the dutch King in 2021.
Global citizen, author of Imaginal Cells: Visions of Transformation, a collection of essays from thought-leaders and change agents focusing on how to live the Golden Rule as the starting point of leadership.
Polman is Co-founder and Chair of Reboot the Future and Fellow at Aspen institute UK, aiming to bridging the UK’s political, cultural and social divides
As a young Stanford graduate, Bart co-founded AND1, a leading baseball shoe company that became No 2 in the industry. The company was later sold and became the trigger for the launch of B Corp in 2006, to prove that business could be financially successful whilst championing social, environmental and human development causes.
CEO with a successful career in public and private sectors in the USA, Kenner is serving on several boards: Conscious Capitalism Inc, the B Team, REDF Impact Investing Fund, the Mid-Hudson Regional Economic Development Council. Kenner was named president and CEO of Greyston in 2020 for his innovative leadership, experience, and expertise in collaborating with diverse stakeholders.
Alberto is an academic, author, social entrepreneur and public interest lawyer. He’s Jean Monnet Professor of EU Law at HEC Paris and founder of The Good Lobby. A not-for-profit that inspires, incubates and builds unconventional alliances by connecting citizen-led initiatives with academics, lawyers and other professionals who volunteer their time and talents.
A legendary leader for system change, Pedro started his career as an environmental lawyer, working in Europe and South America, followed by several years at AVINA Foundation and Stefan Schmidheiny, and subsequently co-founding Sistema B, B Lab Global’s partner in South America. On the board of several B Corps in Argentina, Pedro is also leading the International Trade Gathering at Villa Aboca in Sansepolcro on June 12-14, 2022.
CEO at Firmenich who deeply believes in “Inclusive Capitalism.” At Firmenich, he is driving responsible business, enabling customers with fine fragrance and taste ingredient to delight their consumers worldwide. Investing 10% of net revenue in R&D to innovate for a better society, while also ensuring that the experiences they create are positive for People, Planet and Society.
Global Senior Partner and Chairman of the Global ESG Board, Jeroen is the first non-anglo head of the firm, one of the largest legal practices in the world. Hit focus is to harness the power of the law to work towards a fair, sustainable, and prosperous world.
It is Ouwehand’s mission to guard and enhance the companies global, value-driven, entrepreneurial, and collaborative culture. He believes a successful organization shouldn’t only be about maximizing profit and delivering excellence. It should be about people and creating a culture that is humane.
Wargon was Minister for France’s ecologic and solidarity transition and an executive at Danone. After 20 years of experience in public action and 3 years in business at Danone, She has been called by the government to help lead the ecological and solidarity transition essential to building our common future.
Leen, business economist, became an entrepreneur in 1985 with the first AI company in the Netherlands. Founded 21 companies all over the world with a sustainable mindset. Was Chairman of Social Venture Network Europe. Co-founded B Lab Europe and co-founded B for Good Leaders BV. Writer of 5 best-selling Management Books. Father of 5 and walnut farmer in France.
Our present economic system is flawed. It is guided by a short-term vision that only takes the interests of a limited number of stakeholders into account and is deaf to the call of future generations.
The annual B for Good Leaders Summit exists to accelerate the transition towards a regenerative economy creating the conditions for a shared, durable prosperity. This will create social, environmental, and economic net positive value through a new model of regenerative leadership.
As inhabitants of planet Earth, we take up this intergenerational call which demands to reframe the very meaning of leadership.
To enable this evolution, as B For Good Leaders, we commit to:
1. embrace radical interdependence, the fundamental principle governing life on Earth, as the golden rule for decision-making, leading to a regenerative impact;
2. consider at least the next generation of humans in every business decision;
3. measure what matters to integrate systemic value creation into our definition of profit;
4. challenge extractive economic models and take a stand for the common good;
5. mobilize finance as a catalyst to transform the business perspective from short-termism to long-term shared value creation.
We commit to guiding our companies and organizations to embrace a purpose-driven model that creates value for all.
Through this joint leadership statement, we lay the foundation for collective actions and alliances, clearing the path for a new regenerative economy.