Leaders who are instrumental in providing the financial foundation, governance participation, and long-term stability necessary for our Cooperative’s growth and prosperity.
By investing in the Cooperative, they provide the necessary capital to fund the operations and growth initiatives. Each founding member has an equal voting right, ensuring a democratic approach that embraces the goals presented in our declaration for good.
Becoming a Founding Member gives profit rights, in return for long-term commitment, letting us share the success of the Cooperative together.
Anuradha Chugh champions purpose-driven businesses and has led iconic brands in senior executive roles, most recently as CEO of Pukka, and before that as Managing Director of Ben & Jerry’s Europe, the Global Brand Lead for Dove, amongst others.
Anuradha is in the process of transitioning from an executive career to one where she can use her experience and energy in diverse ways to help purpose-driven organisations thrive. She is also an advisor for a few start-ups and is on the board of F&C Investment Trust, Routes Collective and B Lab UK.
Christoph joined South Pole in 2007 after 12.5 years with McKinsey & Company, Inc. where he worked as a Senior Expert for Emissions Trading and Electric Powe
Christoph holds an MSc in Mechanical Engineering from Karlsruhe University, an MSc in Energy Management & Policy from the University of Pennsylvania, Philadelphia, and ENSPM, Paris, and a doctoral degree in Economics from Oldenburg University.
Maja Groff, Esq., is an international lawyer based in The Hague, and is Convenor of the Climate Governance Commission, which seeks to propose high impact global governance innovations adequate to meet the climate challenge.
She serves as Co-Chair of the Coordinating Committee for the International Anti-Corruption Court (IACC), as well as on The Canadian Task Force Against Global Corruption.
As a Principal Legal Officer, she has previously worked on the development and administration of multiple multilateral treaties.
She was a co-winner of a major international prize in 2018 on global governance innovation (New Shape Prize), and is a co-author of the 2020 book, Global Governance and the Emergence of Global Institutions for the 21st Century.
Sjoerd believes corporate lawyers can take the lead in supporting change and innovation for a more sustainable future. Positive social and environmental impact with the use of entrepreneurship is more relevant than ever. Sjoerd is passionate about helping clients to ‘do business as a force for good’.
There is an increase in legislation to ensure social, environmental and ecological sustainability, as an attempt to solve problems. However, by use of already existing legal instruments, combined with for example B Corp certification, a lot can already be achieved.There is no need to wait for new laws and regulations or the introduction of new types of legal entities.
Co-Founder of the Regenerative Alliance and Chairman of YPO’s Planet Action Network. Faculty of Lancaster University Management School, Department of Entrepreneurship and Strategy, & Board Member of the Resilience Institute. Former CEO of International NGO Medair and former Chairman of Mercy Ships Switzerland. Consultant, researcher, teacher and facilitator in governance, leadership, & strategy.
We would love for you to join the B for Good Leaders Network.
If you are a Founder, Partner, CEO or Board Member and committed to the new economy and eager to increase the positive impact of your business in society and/or the planet you can join our community.
In order to help us build the global network we ask every Leader to sponsor us a membership fee of €300per year.
By becoming a member of the community you will be able to attend the B For Good Leaders Dialogues Series monthly in which we bring inspiration, useful insights and connections around the key themes with like-minded leaders and unconventional speakers creating an inspiring, safe space to learn and take action.
As a Leader you will be invited to the Annual Summit and there, you will have access to the Leaders Lounge and many other special offers that we’re preparing for the next Summit edition.
Our present economic system is flawed. It is guided by a short-term vision that only takes the interests of a limited number of stakeholders into account and is deaf to the call of future generations.
The annual B for Good Leaders Summit exists to accelerate the transition towards a regenerative economy creating the conditions for a shared, durable prosperity. This will create social, environmental, and economic net positive value through a new model of regenerative leadership.
As inhabitants of planet Earth, we take up this intergenerational call which demands to reframe the very meaning of leadership.
To enable this evolution, as B For Good Leaders, we commit to:
1. embrace radical interdependence, the fundamental principle governing life on Earth, as the golden rule for decision-making, leading to a regenerative impact;
2. consider at least the next generation of humans in every business decision;
3. measure what matters to integrate systemic value creation into our definition of profit;
4. challenge extractive economic models and take a stand for the common good;
5. mobilize finance as a catalyst to transform the business perspective from short-termism to long-term shared value creation.
We commit to guiding our companies and organizations to embrace a purpose-driven model that creates value for all.
Through this joint leadership statement, we lay the foundation for collective actions and alliances, clearing the path for a new regenerative economy.
