Veronica is an energetic international and multilingual professional. She holds a Masters Degree in International Marketing in San Francisco where she was a regional finalist of the Hult Prize 2013, developing a sustainable method to fight against global hunger.
She started her career in Events and Motorsports, and worked at Heineken for 4 years in the Gobal Brand Team where she launched the Heineken Greener Bar to reduce waste, water, emissions and energy usage. She brings her strong commercial acumen and dynamic skills to help understand partners’ needs and bring them to life at our B For Good Leaders Summits.
Passionate Regenerative Designer at NATIVA and proud member of the Activist branch of the company. Coordinator of the NATIVA Academy.
Ensure that B for Good Leaders is a unique experience for the participants, thanks to the action of young volunteers who, through this opportunity, get in touch with the ecosystem of leaders committed to making a positive impact on the planet and society,
As co-founder of NATIVA, I support Legacy Leaders who want to radically rethink their business and make a positive impact on people and the biosphere thanks to a multi-skilled team and through human inspiration and powerful tools.
With more than 25 years of experience in sustainability-driven innovation and strategic advisory for large and medium size corporations, I am very fascinated by the effects that a company can make, finding its real purpose, changing its governance processes to include all stakeholders in business decisions, and work to continuously improve its positive impact.
Content, Curation, and Program Flow (creating a high quality programme, curating the curators, designing a program that makes the summit valuable and memorable for all attendees.)
Regenerative entrepreneur. Cofounder, Codirector and Legacy Officer of NATIVA, a regenerative design company, since 2012 the first Benefit Corporation in Europe and since 2013 the first Certified B Corp® in Italy. Cofounder of B Lab Italia Foundation, the Regenerative Society Foundation and Assobenefit. Coauthor of the book ‘A Viable (ad)Venture’. One with Nature.
Content and Curation (creating a high quality programme and curating the curators) Harvesting Coordination and Reporting (creating mechanisms to collect and share the impact of the BfGL community).
A regenerative designer embarking leaders into journeys of change to create positive impact and boost their business potential in doing so.
Co-founder of B Lab Europe, Co-founder of NOW Partners
Palazzi has focused for 30+ years on good Enterprises, Entrepreneurs and Economies as the drivers of human progress. Economist by training, Entrepreneur by vocation, ‘Engineer’ by practice and family. Experience in and across business, civil society, philanthropy, public sector, academia globally. Civic (Citizens, Community, ‘Oikos’) is his purpose, entrepreneurship his means.
International business expert looking to make an impact in shifting our mindsets and businesses for a sustainable future. Fearless in driving positive change. Passionate Nativer.
Astrid co-founded several companies where her focus always lied on building a superior back-office. Has 25+ years experience in organizing large international events. With a great passion for people she likes to build teams that work on future driven conscious companies.
Co-founder of B Lab Europe, Founder of Bolesian and expert on putting the SDG’s into practice.
Leen, business economist, became an entrepreneur in 1985 with the first AI company in the Netherlands. Founded 21 companies all over the world with a sustainable mindset. Was Chairman of Social Venture Network Europe. Co-founded B Lab Europe and co-founded B for Good Leaders BV. Writer of 5 best-selling Management Books. Father of 5 and walnut farmer in France.
As Chief Operations, I create the conditions in which others can be amazing and shine. I just like working with nice people on things that make the world a little more beautiful. I have some pretty solid ideas on how technology can be a valuable enabler and I have the experience to get stuff done.
With a background in knowledge management, artificial intelligence and change management, I am forever fascinated by the effects of change on people, organizations, societies and the world in general.
We would love for you to join the B for Good Leaders Network.
If you are a Founder, Partner, CEO or Board Member and committed to the new economy and eager to increase the positive impact of your business in society and/or the planet you can join our community.
In order to help us build the global network we ask every Leader to sponsor us a membership fee of €300per year.
By becoming a member of the community you will be able to attend the B For Good Leaders Dialogues Series monthly in which we bring inspiration, useful insights and connections around the key themes with like-minded leaders and unconventional speakers creating an inspiring, safe space to learn and take action.
As a Leader you will be invited to the Annual Summit and there, you will have access to the Leaders Lounge and many other special offers that we’re preparing for the next Summit edition.
Our present economic system is flawed. It is guided by a short-term vision that only takes the interests of a limited number of stakeholders into account and is deaf to the call of future generations.
The annual B for Good Leaders Summit exists to accelerate the transition towards a regenerative economy creating the conditions for a shared, durable prosperity. This will create social, environmental, and economic net positive value through a new model of regenerative leadership.
As inhabitants of planet Earth, we take up this intergenerational call which demands to reframe the very meaning of leadership.
To enable this evolution, as B For Good Leaders, we commit to:
1. embrace radical interdependence, the fundamental principle governing life on Earth, as the golden rule for decision-making, leading to a regenerative impact;
2. consider at least the next generation of humans in every business decision;
3. measure what matters to integrate systemic value creation into our definition of profit;
4. challenge extractive economic models and take a stand for the common good;
5. mobilize finance as a catalyst to transform the business perspective from short-termism to long-term shared value creation.
We commit to guiding our companies and organizations to embrace a purpose-driven model that creates value for all.
Through this joint leadership statement, we lay the foundation for collective actions and alliances, clearing the path for a new regenerative economy.
