We unite business leaders who are truly dedicated to collectively shifting markets, paradigms and behavior for a better world.

Over the coming 5 years we will build a strong network of 30,000 + entrepreneurial leaders from different regions for massive transformation. These leaders will form the ‘B for Good’ Leaders Network. Together they will meet, inspire each other, and act to build solutions for challenges like climate change, inequality and shortage of food.

Our first step in building this Network was the Summit in Rome in 2022, where 750 committed Leaders met to work on five main themes, which resulted in the signing of a Declaration by all participants.

We are driven by the success of the B movement: B Corps, Benefit Corporations, aspiring B Corps, B Investors, B Academics, B Lawyers, some 20,000 leaders in 84 countries, a movement we co-founded in Europe 10 years ago, as well as other networks we have co-initiated since 1993. Around this ecosystem there are others who are inspired to transform and whom we are inviting to join.


An innovative initiative calls for a driven team.

Young Leaders Associates

We have strategic partners to make our vision a reality and increase our positive impact on the world. Together, we are building a network of a selected group of the most forward thinking entrepreneurs and the highest level of leaders.
We are also working with incredible B Corps that are making our work unique and supporting us to create value to our network of leaders.


Co-founder of B Lab Europe, Founder of Bolesian and expert on putting the SDG’s into practice.

Leen, business economist, became an entrepreneur in 1985 with the first AI company in the Netherlands. Founded 21 companies all over the world with a sustainable mindset. Was Chairman of Social Venture Network Europe. Co-founded B Lab Europe and co-founded B for Good Leaders BV. Writer of 5 best-selling Management Books. Father of 5 and walnut farmer in France.


Co-founder of B Lab Europe, Co-founder of NOW Partners

Palazzi has focused for 30+ years on good Enterprises, Entrepreneurs and Economies as the drivers of human progress. Economist by training, Entrepreneur by vocation, ‘Engineer’ by practice and family. Experience in and across business, civil society, philanthropy, public sector, academia globally. Civic (Citizens, Community, ‘Oikos’) is his purpose, entrepreneurship his means.


Member of the Global Board of Directors B Lab

Professional with more than 20 years of experience in different business areas, with focus in business strategy and development, organizational culture, marketing strategy and branding.

My purpose is to enhance the level of consciousness of business, stimulating the transition for a more human based and sustainable model. I am interested in big questions of our time and in the creation and management of social movements. I believe in communication as an important tool of transformation.

Act in the intersection between business, organizational culture and branding leveraging organizations to a new level.

Astrid Zevenbergen

Community Manager

Astrid co-founded several companies where her focus always lied on building a superior back-office. Has 25+ years experience in organizing large international events. With a great passion for people she likes to build teams that work on future driven conscious companies.

Daniel truran

Director general at ebbf

20+ years of purpose-driven impact innovation, bringing useful innovation into meaningful organisations who are wanting to adapt and thrive in the complex, fast evolving opportunities offered by this 21st century.

Creating and managing adaptive teams bringing calm, direction and motivation through enabling trust-based environments.

Identifying needs of organisations and connecting them with global networks of inspiring people and ideas that fulfil those needs.

Translating/unravelling complex situations into clear strategic plans,
motivating meaningful protagonism in individuals and teams.

Priyamvada Mehra

Project Manager

Priyamvada is a social worker by education with a multi-faceted background across the development and tech sector.

From campaign coordination at non-profit organizations to corporate social responsibility for multinationals, her experience has only diversified the approach she brings to the table.

She is a strong advocate for Justice, Equity, Diversity and Inclusion (JEDI) and intends to create education and policies around the same in the spaces she holds.

She propels organizations to make a shift towards impact-driven work through unified action and evolving behaviors.


Founder & CEO, Paper on the Rocks

Anne Pleun van Eijsden is the founder of Paper on the Rocks, a scaleup that creates a forest friendly paper industry by scaling tree-free paper alternatives. They primarily do so by making sustainable notebooks. With a diverse background in History, International Law and Marketing, Anne Pleun knew from a young age that she wanted to become an entrepreneur and build a company that would change an industry for the better.

Alison Wynn

Founder & CEO, Alison En Route

Alison is a social entrepreneur, storyteller, and global nomad based between Bangalore, Toulouse, and New York. Alison works with other heart-driven entrepreneurs, providing world-class branding, communications & fundraising strategies, leadership coaching and program design. In the last seven years, she has supported social enterprises to exponentially expand their teams from a handful of founding members, to grow into more powerful organizations. Alison has always dreamt of a world that thrives, thanks to impact-oriented companies growing and flourishing. Now, she is creating that reality by building out authentic narratives that spark powerful change. Her unique combination of leadership coaching and brand strategy empowers the founders she works with to holistically– and authentically– level up their beliefs, and consequently their communications.


Our present economic system is flawed. It is guided by a short-term vision that only takes the interests of a limited number of stakeholders into account and is deaf to the call of future generations.

The annual B for Good Leaders Summit exists to accelerate the transition towards a regenerative economy creating the conditions for a shared, durable prosperity. This will create social, environmental, and economic net positive value through a new model of regenerative leadership.

As inhabitants of planet Earth, we take up this intergenerational call which demands to reframe the very meaning of leadership.

To enable this evolution, as B For Good Leaders, we commit to:

1. embrace radical interdependence, the fundamental principle governing life on Earth, as the golden rule for decision-making, leading to a regenerative impact;

2. consider at least the next generation of humans in every business decision;

3. measure what matters to integrate systemic value creation into our definition of profit;

4. challenge extractive economic models and take a stand for the common good;

5. mobilize finance as a catalyst to transform the business perspective from short-termism to long-term shared value creation.

We commit to guiding our companies and organizations to embrace a purpose-driven model that creates value for all.

Through this joint leadership statement, we lay the foundation for collective actions and alliances, clearing the path for a new regenerative economy.