Over the coming 5 years we will build a strong network of 30,000 + entrepreneurial leaders from different regions for massive transformation. These leaders will form the ‘B for Good’ Leaders Network. Together they will meet, inspire each other, and act to build solutions for challenges like climate change, inequality and shortage of food.
Our first step in building this Network was the Summit in Rome in 2022, where 750 committed Leaders met to work on five main themes, which resulted in the signing of a Declaration by all participants.
We are driven by the success of the B movement: B Corps, Benefit Corporations, aspiring B Corps, B Investors, B Academics, B Lawyers, some 20,000 leaders in 84 countries, a movement we co-founded in Europe 10 years ago, as well as other networks we have co-initiated since 1993. Around this ecosystem there are others who are inspired to transform and whom we are inviting to join.
B for Good Leaders BV
Middenlaan 53941 CC DoornNederland
Leen, business economist, became an entrepreneur in 1985 with the first AI company in the Netherlands. Founded 21 companies all over the world with a sustainable mindset. Was Chairman of Social Venture Network Europe. Co-founded B Lab Europe and co-founded B for Good Leaders BV. Writer of 5 best-selling Management Books. Father of 5 and walnut farmer in France.
Professional with more than 20 years of experience in different business areas, with focus in business strategy and development, organizational culture, marketing strategy and branding.My purpose is to enhance the level of consciousness of business, stimulating the transition for a more human based and sustainable model. I am interested in big questions of our time and in the creation and management of social movements. I believe in communication as an important tool of transformation.Act in the intersection between business, organizational culture and branding leveraging organizations to a new level.
Astrid co-founded several companies where her focus always lied on building a superior back-office. Has 25+ years experience in organizing large international events. With a great passion for people she likes to build teams that work on future driven conscious companies.
20+ years of purpose-driven impact innovation, bringing useful innovation into meaningful organisations who are wanting to adapt and thrive in the complex, fast evolving opportunities offered by this 21st century.
Creating and managing adaptive teams bringing calm, direction and motivation through enabling trust-based environments.
Identifying needs of organisations and connecting them with global networks of inspiring people and ideas that fulfil those needs.
Translating/unravelling complex situations into clear strategic plans,motivating meaningful protagonism in individuals and teams.
Our present economic system is flawed. It is guided by a short-term vision that only takes the interests of a limited number of stakeholders into account and is deaf to the call of future generations.
The annual B for Good Leaders Summit exists to accelerate the transition towards a regenerative economy creating the conditions for a shared, durable prosperity. This will create social, environmental, and economic net positive value through a new model of regenerative leadership.
As inhabitants of planet Earth, we take up this intergenerational call which demands to reframe the very meaning of leadership.
To enable this evolution, as B For Good Leaders, we commit to:
1. embrace radical interdependence, the fundamental principle governing life on Earth, as the golden rule for decision-making, leading to a regenerative impact;
2. consider at least the next generation of humans in every business decision;
3. measure what matters to integrate systemic value creation into our definition of profit;
4. challenge extractive economic models and take a stand for the common good;
5. mobilize finance as a catalyst to transform the business perspective from short-termism to long-term shared value creation.
We commit to guiding our companies and organizations to embrace a purpose-driven model that creates value for all.
Through this joint leadership statement, we lay the foundation for collective actions and alliances, clearing the path for a new regenerative economy.