WHO WE ARE

The First Global Cooperative of Leaders who are reframing the meaning of Leadership

We believe in entrepreneurial leaders of integrity working systemically with governments, philanthropists, academics and all citizens of good will. Entrepreneurial leaders from disruptive firms, family businesses and large progressive companies, impact investment funds and public enterprises.

That’s why we are building a strong values-led cooperative of 100,000 + entrepreneurial leaders – a society of change makers – from different regions for massive transformation. Together we will meet, inspire each other and act to build solutions.

These leaders are part of the BFGL Cooperative. 

Our first step in building this Cooperative was the Summit in Rome in 2022, where 750 committed Leaders met to work on five main themes, which resulted in the signing of a Declaration by all participants. The Summit in Amsterdam in 2023, gathered 1200+ leaders who who bonded with each other, established partnerships to take action and witnesses the formal launch of the Cooperative under Dutch law, governed by the ‘B for Good’ Foundation and all voting members.

MEET THE TEAM

An innovative initiative calls for a driven team.

Arjan Nusselder

Chief Technology Officer

B for Good Leaders

Arjan Nusselder

Chief Technology Officer

B for Good Leaders

Daniel Truran

Chief Storyteller

B for Good Leaders

Daniel Truran

Chief Storyteller

B for Good Leaders

Director general at ebbf

20+ years of purpose-driven impact innovation, bringing useful innovation into meaningful organisations who are wanting to adapt and thrive in the complex, fast evolving opportunities offered by this 21st century. Creating and managing adaptive teams bringing calm, direction and motivation through enabling trust-based environments.

Sophie Neutel

AI Specialist

B for Good Leaders

Sophie Neutel

AI Specialist

B for Good Leaders

Marcello Palazzi

Co-Founder

B for Good Leaders

Marcello Palazzi

Co-Founder

B for Good Leaders

Co-founder of B Lab Europe, Co-founder of NOW Partners

Palazzi has focused for 30+ years on good Enterprises, Entrepreneurs and Economies as the drivers of human progress. Economist by training, Entrepreneur by vocation, ‘Engineer’ by practice and family. Experience in and across business, civil society, philanthropy, public sector, academia globally. Civic (Citizens, Community, ‘Oikos’) is his purpose, entrepreneurship his means.

Tim van Loenhout

AI Specialist

B for Good Leaders

Tim van Loenhout

AI Specialist

B for Good Leaders

Veronica Calvi Musini

Manager Partnerships

B for Good Leaders

Veronica Calvi Musini

Manager Partnerships

B for Good Leaders

Veronica is an energetic international and multilingual professional. She holds a Masters Degree in International Marketing in San Francisco where she was a regional finalist of the Hult Prize 2013, developing a sustainable method to fight against global hunger.

She started her career in Events and Motorsports, and worked at Heineken for 4 years in the Gobal Brand Team where she launched the Heineken Greener Bar to reduce waste, water, emissions and energy usage. She brings her strong commercial acumen and dynamic skills to help understand partners’ needs and bring them to life at our B For Good Leaders Summits.

Leen Zevenbergen

Co-Founder

B for Good Leaders

Leen Zevenbergen

Co-Founder

B for Good Leaders

Co-founder of B Lab Europe, Founder of Bolesian and expert on putting the SDG’s into practice.

Leen, business economist, became an entrepreneur in 1985 with the first AI company in the Netherlands. Founded 21 companies all over the world with a sustainable mindset. Was Chairman of Social Venture Network Europe. Co-founded B Lab Europe and co-founded B for Good Leaders BV. Writer of 5 best-selling Management Books. Father of 5 and walnut farmer in France.

Astrid Zevenbergen

Manager Community & Events

B for Good Leaders

Astrid Zevenbergen

Manager Community & Events

B for Good Leaders

Astrid co-founded several companies where her focus always lied on building a superior back-office. Has 25+ years experience in organizing large international events. With a great passion for people she likes to build teams that work on future driven conscious companies.

Bas Zuidwijk

Chief Operations

B for Good Leaders

Bas Zuidwijk

Chief Operations

B for Good Leaders

To the point … I just like working with nice people on things that make the world a little more beautiful. I have some pretty solid ideas on how technology can be a valuable enabler and I have the experience to get stuff done. That is it.

OUR STEWARDS

OUR FOUNDING MEMBERS

We have strategic partners to make our vision a reality and increase our positive impact on the world. Together, we are building the global BFGL Cooperative of a selected group of the most forward thinking entrepreneurs and the highest level of leaders.

We are also working with incredible B Corps and impact-driven organisations that are making our work unique and supporting us to create value to our network of leaders.

Daniel truran

Director general at ebbf

20+ years of purpose-driven impact innovation, bringing useful innovation into meaningful organisations who are wanting to adapt and thrive in the complex, fast evolving opportunities offered by this 21st century.

Creating and managing adaptive teams bringing calm, direction and motivation through enabling trust-based environments.

Identifying needs of organisations and connecting them with global networks of inspiring people and ideas that fulfil those needs.

Translating/unravelling complex situations into clear strategic plans,
motivating meaningful protagonism in individuals and teams.

B FOR GOOD LEADERS NETWORK

Become a leader

We would love for you to join the B for Good Leaders Network.

If you are a Founder, Partner, CEO or Board Member and committed to the new economy and eager to increase the positive impact of your business in society and/or the planet you can join our community.

In order to help us build the global network we ask every Leader to sponsor us a membership fee of €300per year.

By becoming a member of the community you will be able to attend the B For Good Leaders Dialogues Series monthly in which we bring inspiration, useful insights and connections around the key themes with like-minded leaders and unconventional speakers creating an inspiring, safe space to learn and take action.

As a Leader you will be invited to the Annual Summit and there, you will have access to the Leaders Lounge and many other special offers that we’re preparing for the next Summit edition.

B FOR GOOD LEADERS DECLARATION

Our present economic system is flawed. It is guided by a short-term vision that only takes the interests of a limited number of stakeholders into account and is deaf to the call of future generations.

The annual B for Good Leaders Summit exists to accelerate the transition towards a regenerative economy creating the conditions for a shared, durable prosperity. This will create social, environmental, and economic net positive value through a new model of regenerative leadership.

As inhabitants of planet Earth, we take up this intergenerational call which demands to reframe the very meaning of leadership.

To enable this evolution, as B For Good Leaders, we commit to:

1. embrace radical interdependence, the fundamental principle governing life on Earth, as the golden rule for decision-making, leading to a regenerative impact;

2. consider at least the next generation of humans in every business decision;

3. measure what matters to integrate systemic value creation into our definition of profit;

4. challenge extractive economic models and take a stand for the common good;

5. mobilize finance as a catalyst to transform the business perspective from short-termism to long-term shared value creation.

We commit to guiding our companies and organizations to embrace a purpose-driven model that creates value for all.

Through this joint leadership statement, we lay the foundation for collective actions and alliances, clearing the path for a new regenerative economy.

B FOR GOOD LEADERS SUMMIT 2023

MAY 11 & 12, 2023
AMSTERDAM

request an invite to join us

We want to personally invite only committed leaders, to ensure that you will be surrounded by 1000+ like minded global leaders, peers of your same level.

Please fill in your details to and we’ll be in touch.