In order to fulfill our vision, we count on an experienced group of business leaders.

Leaders who bring intellectual gravitas and connections to our Cooperative. This group is also investing in Convertible Impact Bonds that help the network grow, impact and innovate.

The Stewards work as an advisory group to support the Business for Good Leaders strategy for the upcoming years, as well as develop and nurture the BFGL network within their own countries.

On quarterly meetings, together with them, we discuss the main ideas, challenges and ways to increase our impact and fulfill our vision. They are the key nodes of our network and bring a high level of support for a bold collaboration.


Frank SWINKELS | CEO, Us Investment Group



Shaun passionately believes a more Scandinavian approach to life offers a blueprint toward a better world, and has spent the past decade building a sensory brand, Skandinavisk, directly inspired by this region of social and environmental better practice. 

Prior to this, he held leadership positions in branding, advertising and marketing at agencies in four countries, and at McDonald’s as Nordic Marketing Director.

Shaun is a founding member, and Chair of the Supervisory Board, of the B Corp Beauty Coalition, a global collective action initiative of more than 50 B Corps committed to working together to change the beauty industry for good. In 2022 he was the recipient of Denmark’s inaugural ‘ESG Frontrunner’ Award.

Riccardo Bellini

CEO at Chloé

Bellini is an enlightened corporate executive who spearheaded Chloé’s B Corp certification and is now intent in redefining long-lasting luxury that reveres planet and people.

Former executive VK Brand at Diesel and Marketing Director Prestige at Procter&Gamble.



Founder CEO Goodness&Co, Co-founder Generation Glasgow, Catalyst for positive change

Isabelle founded Goodness & Co, a platform working with CEOs & leaders to shift purpose into practice. More than ever, companies will need to demonstrate their contribution to society. Only those with a positive impact in society will thrive, chosen by employees, consumers, and investors.

Isabelle is the Author of “PURPOSE LED COMPANIES, how the next generation of leaders can change the world [for real]”.

Enthusiastic change maker, Isabelle empowers leadership teams with heads and hearts to make business a force for good. Former Catalyst at DANONE, Isabelle served the strategic transformation of the company towards ONE Planet ONE Health.

As CHL Consumer Goods Forum Co Chair, Isabelle was nominated The Top 25 Doers & Shakers in purposeful retail demonstrating how the industry can become a purpose driven actor. Isabelle is also the Co-founder of Generation Glasgow, a collective of courageous leaders eager to unlock the barriers to business transformation. Engaged in promoting women in leadership, Isabelle is part of the first tribe of Future Women X from B Corp and Vice President of International Women Forum (IWF AURA) to promote women in governance decision bodies. Time is now for business to be purposeful.


CEO, Us Investment Group

Entrepreneurial, trusted and driven Chief Executive with over 20 years expertise in domestic and international marketplaces in business and banking. Experience in business expansion, strategic sales & marketing, product development, finance, M&A, vendor relations, public relations, human resources and lobby with government. Persuasive leader with proven track record in achieving positive business results by developing strategic business teams, identifying new markets. Proven success with increasing sales and expanding market share and on the other hand controlling expenses. Leadership style is based mainly on connection with people high or low in the organization. Likes complex tasks and enjoys finding creative solutions together..


Non-Executive Board Member, Chairwoman of Audit Committees

Laurence is a French national born in 1969. After 30 years in Finance and Strategy roles, including 15 as a CFO of international groups such as Sanofi, JCDecaux, and more lately Heineken, she has been concentrating since 2021 on non-Executive roles. Her board appointments as independent director include Solvay in Belgium, Novo Nordisk in Denmark, and Exor in the Netherlands. She is also an investor, advisor and board member in private ventures. She believes sustainability is about caring at the same time and in a balanced manner for people, planet and profitability, and that this is often best done in family and foundation controlled companies, where she as chosen to focus most of her career. Her non-profit activities focus on education – she is a Board member of HEC Paris – and promoting equal opportunities. She is Chevalier in the French order of the Legion d’Honneur.


Become a leader

We would love for you to join the B for Good Leaders Network.

If you are a Founder, Partner, CEO or Board Member and committed to the new economy and eager to increase the positive impact of your business in society and/or the planet you can join our community.

In order to help us build the global network we ask every Leader to sponsor us a membership fee of €300per year.

By becoming a member of the community you will be able to attend the B For Good Leaders Dialogues Series monthly in which we bring inspiration, useful insights and connections around the key themes with like-minded leaders and unconventional speakers creating an inspiring, safe space to learn and take action.

As a Leader you will be invited to the Annual Summit and there, you will have access to the Leaders Lounge and many other special offers that we’re preparing for the next Summit edition.


Our present economic system is flawed. It is guided by a short-term vision that only takes the interests of a limited number of stakeholders into account and is deaf to the call of future generations.

The annual B for Good Leaders Summit exists to accelerate the transition towards a regenerative economy creating the conditions for a shared, durable prosperity. This will create social, environmental, and economic net positive value through a new model of regenerative leadership.

As inhabitants of planet Earth, we take up this intergenerational call which demands to reframe the very meaning of leadership.

To enable this evolution, as B For Good Leaders, we commit to:

1. embrace radical interdependence, the fundamental principle governing life on Earth, as the golden rule for decision-making, leading to a regenerative impact;

2. consider at least the next generation of humans in every business decision;

3. measure what matters to integrate systemic value creation into our definition of profit;

4. challenge extractive economic models and take a stand for the common good;

5. mobilize finance as a catalyst to transform the business perspective from short-termism to long-term shared value creation.

We commit to guiding our companies and organizations to embrace a purpose-driven model that creates value for all.

Through this joint leadership statement, we lay the foundation for collective actions and alliances, clearing the path for a new regenerative economy.


MAY 11 & 12, 2023

request an invite to join us

We want to personally invite only committed leaders, to ensure that you will be surrounded by 1000+ like minded global leaders, peers of your same level.

Please fill in your details to and we’ll be in touch.