B for Good Leaders BV
Visiting address
Wittevrouwensingel 1 (3rd floor)
3581 GA Utrecht
The Netherlands
Postal address
Middenlaan 5
3941 CC Doorn
The Netherlands
info@bforgoodleaders.org
She is a leader with a strong commercial and customer focus. Her strategic talent and her eye for finance come to show in her proven track record in realizing profitable growth and setting up a customer-driven organization. She loves to innovate and try new things, learn and experiment. Most of all she is passionate about improving the quality of food, and life, at every plate in the homes of millions of customers by improving and focusing on health, sustainability and all the ingredients of a product. Marit always sees things from the customer point of view, backed up by the right data and facts. By being creative and using her skills to make complex subjects understandable she can win people over and successfully implement new strategies. All with the same goal: Together we make better eating the easy choice. For everyone.
As VP & General manager of a European pharmaceutical affiliate, Lydie is from the last 20 years, an international business builder passionate by Innovation and transformation to impact Patients’ lives. Diversity is clearly part of her DNA. Those days she feels ready to push her boundaries and drive changes.
Paul Polman, is a Dutch businessman and author. He was the chief executive officer (CEO) of the British/Dutch consumer goods company Unilever. Polman is also the author of Net Positive: How Courageous Companies Thrive by Giving More Than They Take.
Experienced Chairman with a demonstrated history of working in the investment management industry. Skilled in Negotiation, Budgeting, Microsoft Excel, Risk Management, and Entrepreneurship. Strong entrepreneurship professional graduated from IMF Institut.
Our present economic system is flawed. It is guided by a short-term vision that only takes the interests of a limited number of stakeholders into account and is deaf to the call of future generations.
The annual B for Good Leaders Summit exists to accelerate the transition towards a regenerative economy creating the conditions for a shared, durable prosperity. This will create social, environmental, and economic net positive value through a new model of regenerative leadership.
As inhabitants of planet Earth, we take up this intergenerational call which demands to reframe the very meaning of leadership.
To enable this evolution, as B For Good Leaders, we commit to:
1. embrace radical interdependence, the fundamental principle governing life on Earth, as the golden rule for decision-making, leading to a regenerative impact;
2. consider at least the next generation of humans in every business decision;
3. measure what matters to integrate systemic value creation into our definition of profit;
4. challenge extractive economic models and take a stand for the common good;
5. mobilize finance as a catalyst to transform the business perspective from short-termism to long-term shared value creation.
We commit to guiding our companies and organizations to embrace a purpose-driven model that creates value for all.
Through this joint leadership statement, we lay the foundation for collective actions and alliances, clearing the path for a new regenerative economy.