June 16 & 17, 2022
Rome, Italy

Business must be for good, for people and for planet.

relive 2022

Whether you couldn't make it to Rome, missed it or just want to relive and share those amazing moments of the B for Good Leaders Summit 2022.

Business must be for good, for people and for planet.

Business must be for good, for people and for planet.

Finally, business for good is becoming the zeitgeist. It’s clear that business has to change and economies have to become regenerative. But who is taking the lead?

The ‘Business for Good | Leaders Summit’ in Rome is the world’s first meeting of the ‘business-for-good’ movement. Founders, owners, board members, C-Suite executives and investors come together to join forces. We’re looking forward to a 2,5 day encounter to share projects, ventures and innovations. To create business opportunities and partnerships advancing the regenerative economy we need.

Let's elevate the global conversation on a new economic system centered around regeneration

As business leaders we can be the agents of change to rebuild our broken economic system. This summit is the place to accelerate the transition towards a regenerative economy that creates more social and environmental value than it extracts. We aim for a joint leadership statement, collective actions, coalitions, new ventures and new politics, through a common understanding between a wide range of executive leaders using business for good.

The 'Business for Good' Movement is made up of certified and aspiring B Corps, Societá Benefit in Italy, Entreprise-a-Mission in France, Benefit Corporations in the USA, Empresas B in South America, etc, B Investors, B City executives, B Lawyers, educational and government leaders. Altogether, these amount to 25,000-30,000 individual champions of a new business class building the economy the world needs. Others who share this vision are welcome to join.

This is an invitation-only event. If you would like to be invited, please contact us.


our co-hosts

We have gathered an exclusive list of co-hosts who will be with us to lead, inspire and share their thoughts.

Program structure

Below you'll find the program structure.
Full details are disclosed on our program page.

The granting of the Patronage from Roma Capitale represents the city administration’s endorsement of our choice to make Rome, for this year and future editions of the event, the international forum to host the global conversation on regenerative economy.

Rome: the eternal city

Rome is universally recognised for its history and beauty. Because Rome has known how to be born, to flourish, to decay and to be reborn throughout its 2775 years. The world needs Rome so that it can host the conversation that is accelerating in the world about the regenerative economy and keep it flowing through its resilience into the future.

This will be the first edition of a journey that will last for years to come and Rome will know how to accompany it.

paul polman

CEO Unilever (2009-19) and Co-Author of Net Positive

Paul Polman works to accelerate action by business to achieve the UN Global Goals, which he helped develop. As CEO of Unilever (2009-2019), he demonstrated that a long-term, multi-stakeholder model goes hand-in-hand with excellent financial performance, and has been described by the Financial Times as “a standout CEO of the past decade.” Paul’s new book, “Net Positive”, is a call to arms to courageous business leaders, setting out how to build net positive companies which profit by fixing the world’s problems rather than creating them. He Chairs IMAGINE and Saïd Business School, and is Vice-Chair of the UN Global Compact as well as B Team Leader. Paul is Honorary Chair of the International Chamber of Commerce, which he led for two years.

Zeynep Bodur Okyay

President and CEO, Kale Group

Zeynep Bodur Okyay graduated from the Italian High School in 1985 and earned a degree in management engineering from Istanbul Technical University in 1989. She attended Harvard University between 1990 and 1992 and earned a graduate degree in management.

Since July 2007, she has been serving as Kale Group’s President and CEO.

Some of her current roles include: President, General Assembly, Istanbul Chamber of Industry (ISO); Vice President, Economic Development Foundation; Board Member, Foreign Economic Relations Board (DEIK); Chair, Turkey-Italy Business Council, DEIK; Vice President, Female Entrepreneurs Board, TOBB.

In 2006, Zeynep Bodur Okyay was awarded the title Cavaliere del Lavoro for her contributions and services to Turkish-Italian relations. In 2014, she was awarded the Official Order of Merit (Ufficiale Ordine al Merito della Repubblica Italiana) of the Republic of Italy.


Chair at ISSB and Partner at Astanor Ventures

Faber led Danone to become one of the world’s most sustainable multinationals. A change that is not easy to achieve, especially in complexity of the food processing industry. He is an advocate for transforming business as we know it.

Sandrine Dixson-Decleve

Co-President, Club of Rome

A powerful, dynamic, smart, Silicon Valley-born French-Belgian leader at the helm of one of the most distinguished think-tanks that alerted the world about planetary boundaries over 50 years ago.

She has over 30 years of International experience on climate change, sustainability,finance, innovation and energy, and was recognised by GreenBiz as one of the 30 most influential women across the globe driving change in the low carbon economy and promoting green business. Recently published “Quel Monde Pour Demain” lucpire editions and co-founded the Women Enablers Change Agent Network (WECAN).

Joe Kenner

CEO at Greystone Bakeries

CEO with a successful career in public and private sectors in the USA, Kenner is serving on several boards: Conscious Capitalism Inc, the B Team, REDF Impact Investing Fund, the Mid-Hudson Regional Economic Development Council.

Kenner was named president and CEO of Greyston in 2020 for his innovative leadership, experience, and expertise in collaborating with diverse stakeholders.


Non-Executive Board Member, Chairwoman of Audit Committees

Laurence is a French national born in 1969. After 30 years in Finance and Strategy roles, including 15 as a CFO of international groups such as Sanofi, JCDecaux, and more lately Heineken, she has been concentrating since 2021 on non-Executive roles. Her board appointments as independent director include Solvay in Belgium, Novo Nordisk in Denmark, and Exor in the Netherlands. She is also an investor, advisor and board member in private ventures. She believes sustainability is about caring at the same time and in a balanced manner for people, planet and profitability, and that this is often best done in family and foundation controlled companies, where she as chosen to focus most of her career. Her non-profit activities focus on education – she is a Board member of HEC Paris – and promoting equal opportunities. She is Chevalier in the French order of the Legion d’Honneur.


Become a leader

We would love for you to join the B for Good Leaders Network.

If you are a Founder, Partner, CEO or Board Member and committed to the new economy and eager to increase the positive impact of your business in society and/or the planet you can join our community.

In order to help us build the global network we ask every Leader to sponsor us a membership fee of €300per year.

By becoming a member of the community you will be able to attend the B For Good Leaders Dialogues Series monthly in which we bring inspiration, useful insights and connections around the key themes with like-minded leaders and unconventional speakers creating an inspiring, safe space to learn and take action.

As a Leader you will be invited to the Annual Summit and there, you will have access to the Leaders Lounge and many other special offers that we’re preparing for the next Summit edition.


Our present economic system is flawed. It is guided by a short-term vision that only takes the interests of a limited number of stakeholders into account and is deaf to the call of future generations.

The annual B for Good Leaders Summit exists to accelerate the transition towards a regenerative economy creating the conditions for a shared, durable prosperity. This will create social, environmental, and economic net positive value through a new model of regenerative leadership.

As inhabitants of planet Earth, we take up this intergenerational call which demands to reframe the very meaning of leadership.

To enable this evolution, as B For Good Leaders, we commit to:

1. embrace radical interdependence, the fundamental principle governing life on Earth, as the golden rule for decision-making, leading to a regenerative impact;

2. consider at least the next generation of humans in every business decision;

3. measure what matters to integrate systemic value creation into our definition of profit;

4. challenge extractive economic models and take a stand for the common good;

5. mobilize finance as a catalyst to transform the business perspective from short-termism to long-term shared value creation.

We commit to guiding our companies and organizations to embrace a purpose-driven model that creates value for all.

Through this joint leadership statement, we lay the foundation for collective actions and alliances, clearing the path for a new regenerative economy.


MAY 11 & 12, 2023

request an invite to join us

We want to personally invite only committed leaders, to ensure that you will be surrounded by 1000+ like minded global leaders, peers of your same level.

Please fill in your details to and we’ll be in touch.