We’d love to see you at the B for Good Leaders Summit this year. And we’d also love to make sure we do as little harm to the planet as possible through our journeys getting there.
As such, and where possible, we’d like to encourage you to seek alternative modes of travel that don’t rely on a plane. Yes, it may take a little longer but it would do significantly less damage while even offering a more pleasant and productive travel experience. Here are some thoughts to consider.

Book your hotel with Goodwings to make this summit a force FOR GOOD

Book your hotel with Goodwings to make this summit a force FOR GOOD

In June 2022, B for Good Leaders travelling to and from Rome verifiably offset over 130 tonnes of CO2 simply by booking their hotels on This year, we’re on a mission to double that. 

Goodwings is a hotel booking platform that helps businesses reduce their travel emissions through verified climate solutions including biofuel (SAF) and reforestation projects. It also gives you access to a dashboard with all your travel emissions data in one place and a convenient way to download your data for ESG reporting.

For the B for Good Leaders summit in Amsterdam, Goodwings is giving you the chance to  try out the platform for free and offset your emissions to and from the summit at no extra cost. Simply choose your preferred hotel and enter code BFGLSUMMIT2023-64 at checkout, to take advantage of this exclusive offer. 

Check out the hotels near the summit venue and start booking!


The best option is to travel by train. Energy efficient and comfortable. Not to mention a great opportunity to work while traveling and enjoy the side benefit of doing some sightseeing on the way to Amsterdam. and offer tickets for trains to Amsterdam from right across Europe.


Again, driving isn’t great for the planet, but it’s significantly better than flying. If you are traveling by car, do consider halving your carbon footprint by sharing the journey with a fellow Summit attendee.

Or use one of the more popular carpooling apps to find someone heading the same way that you could share your car with: Europe Carpooling or BlaBlaCar.


No alternative but to fly? The B For Good Leaders Summit will take place in the heart of Amsterdam. Public transport to the city is easily accessible from the Schiphol airport. Consider off-setting the carbon your journey has used by using one of these offsetting websites to give something back to the planet:

Goodwings will remove all your travel emissions, incl. flight, hotel and meals. Summit attendees can try it for free.

The NOW Offset Carbon tool is produced by Swiss B Corp, NOW, in partnership with SouthPole.

The Gold Standard is a website that allows you to choose the kind of project you donate to when offsetting your carbon emission.

Others include: Atmosfair (Germany) MyClimate (Switzerland) ClimateCare (UK)


Our present economic system is flawed. It is guided by a short-term vision that only takes the interests of a limited number of stakeholders into account and is deaf to the call of future generations.

The annual B for Good Leaders Summit exists to accelerate the transition towards a regenerative economy creating the conditions for a shared, durable prosperity. This will create social, environmental, and economic net positive value through a new model of regenerative leadership.

As inhabitants of planet Earth, we take up this intergenerational call which demands to reframe the very meaning of leadership.

To enable this evolution, as B For Good Leaders, we commit to:

1. embrace radical interdependence, the fundamental principle governing life on Earth, as the golden rule for decision-making, leading to a regenerative impact;

2. consider at least the next generation of humans in every business decision;

3. measure what matters to integrate systemic value creation into our definition of profit;

4. challenge extractive economic models and take a stand for the common good;

5. mobilize finance as a catalyst to transform the business perspective from short-termism to long-term shared value creation.

We commit to guiding our companies and organizations to embrace a purpose-driven model that creates value for all.

Through this joint leadership statement, we lay the foundation for collective actions and alliances, clearing the path for a new regenerative economy.