We believe that entrepreneurs are the key change-makers who should unite their forces, their creativity, their people and their industries in order to build a sustainable world.
It is therefore our mission to build a strong global and interdependent network of entrepreneurial leaders who together can build this new world, the regenerative economy.
The Business for Good Leaders Summit is the world’s first meeting of the ‘business-for-good’ movement. Founders, owners, board members, C-Suite executives and investors came together to join forces. A multi day encounter to share projects, ventures and innovations. To create business opportunities and partnerships advancing the regenerative economy we need.
We have as our purpose the creation of a global Network of Leaders for Good. Over the period of 3-5 years we want to build a network of 30,000+ Leaders. Not only do we want to build this network, but the key lies in the actions, cooperations, business that this network creates.
Training, gatherings, Summits, webinars, trade missions, dinners and dealmakings will be, among others, essential in building an active network of which participant Leaders gain in their building a regenerative economy.
The Founders of B for Good Leaders realize that this magnificent job cannot be done alone and have decided to build a strong group of Stewards, to guide this important process forward.
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Leen, business economist, became an entrepreneur in 1985 with the first AI company in the Netherlands. Founded 21 companies all over the world with a sustainable mindset. Was Chairman of Social Venture Network Europe. Co-founded B Lab Europe and co-founded B for Good Leaders BV. Writer of 5 best-selling Management Books. Father of 5 and walnut farmer in France.
Professional with more than 20 years of experience in different business areas, with focus in business strategy and development, organizational culture, marketing strategy and branding.My purpose is to enhance the level of consciousness of business, stimulating the transition for a more human based and sustainable model. I am interested in big questions of our time and in the creation and management of social movements. I believe in communication as an important tool of transformation.Act in the intersection between business, organizational culture and branding leveraging organizations to a new level.
20+ years of purpose-driven impact innovation, bringing useful innovation into meaningful organisations who are wanting to adapt and thrive in the complex, fast evolving opportunities offered by this 21st century.
Creating and managing adaptive teams bringing calm, direction and motivation through enabling trust-based environments.
Identifying needs of organisations and connecting them with global networks of inspiring people and ideas that fulfil those needs.
Translating/unravelling complex situations into clear strategic plans,motivating meaningful protagonism in individuals and teams.
Astrid co-founded several companies where her focus always lied on building a superior back-office. Has 25+ years experience in organizing large international events. With a great passion for people she likes to build teams that work on future driven conscious companies.
Our present economic system is flawed. It is guided by a short-term vision that only takes the interests of a limited number of stakeholders into account and is deaf to the call of future generations.
The annual B for Good Leaders Summit exists to accelerate the transition towards a regenerative economy creating the conditions for a shared, durable prosperity. This will create social, environmental, and economic net positive value through a new model of regenerative leadership.
As inhabitants of planet Earth, we take up this intergenerational call which demands to reframe the very meaning of leadership.
To enable this evolution, as B For Good Leaders, we commit to:
1. embrace radical interdependence, the fundamental principle governing life on Earth, as the golden rule for decision-making, leading to a regenerative impact;
2. consider at least the next generation of humans in every business decision;
3. measure what matters to integrate systemic value creation into our definition of profit;
4. challenge extractive economic models and take a stand for the common good;
5. mobilize finance as a catalyst to transform the business perspective from short-termism to long-term shared value creation.
We commit to guiding our companies and organizations to embrace a purpose-driven model that creates value for all.
Through this joint leadership statement, we lay the foundation for collective actions and alliances, clearing the path for a new regenerative economy.