June 16 & 17, 2022
Rome, Italy

Business must be for good, for people and for planet.

Business must be for good, for people and for planet.

Finally, business for good is becoming the zeitgeist. It’s clear that business has to change and economies have to become regenerative. But who is taking the lead?

The ‘Business for Good | Leaders Summit’ in Rome is the world’s first meeting of the ‘business-for-good’ movement. Founders, owners, board members, C-Suite executives and investors come together to join forces. We’re looking forward to a 2,5 day encounter to share projects, ventures and innovations. To create business opportunities and partnerships advancing the regenerative economy we need.

Let's elevate the global conversation on a new economic system centered around regeneration

As business leaders we can be the agents of change to rebuild our broken economic system. This summit is the place to accelerate the transition towards a regenerative economy that creates more social and environmental value than it extracts. We aim for a joint leadership statement, collective actions, coalitions, new ventures and new politics, through a common understanding between a wide range of executive leaders using business for good.

The 'Business for Good' Movement is made up of certified and aspiring B Corps, Societá Benefit in Italy, Entreprise-a-Mission in France, Benefit Corporations in the USA, Empresas B in South America, etc, B Investors, B City executives, educational and government leaders. Others working for positive impact are welcome to join.

700 confirmations have been received and we will soon close at 750.

This is an invitation-only event. If you would like to be invited, please contact us.

Where leaders meet and interact using business as a force for good

our co-hosts

We have gathered an exclusive list of co-hosts who will be with us to lead, inspire and share their thoughts.

Program outline

Stay tuned for updates on our program.

Rome: the eternal city

Rome is universally recognised for its history and beauty. Because Rome has known how to be born, to flourish, to decay and to be reborn throughout its 2775 years. The world needs Rome so that it can host the conversation that is accelerating in the world about the regenerative economy and keep it flowing through its resilience into the future.

This will be the first edition of a journey that will last for years to come and Rome will know how to accompany it.

request an invite to join us

Please fill in your details to and we’ll be in touch.

paul polman

CEO Unilever (2009-19) and Co-Author of Net Positive

Paul Polman works to accelerate action by business to achieve the UN Global Goals, which he helped develop. As CEO of Unilever (2009-2019), he demonstrated that a long-term, multi-stakeholder model goes hand-in-hand with excellent financial performance, and has been described by the Financial Times as “a standout CEO of the past decade.” Paul’s new book, “Net Positive”, is a call to arms to courageous business leaders, setting out how to build net positive companies which profit by fixing the world’s problems rather than creating them. He Chairs IMAGINE and Saïd Business School, and is Vice-Chair of the UN Global Compact as well as B Team Leader. Paul is Honorary Chair of the International Chamber of Commerce, which he led for two years.

Marit van Egmond

CEO Albert Heijn at Ahold Delhaize

She is a leader with a strong commercial and customer focus. Her strategic talent and her eye for finance come to show in her proven track record in realizing profitable growth and setting up a customer-driven organization. She loves to innovate and try new things, learn and experiment. Most of all she is passionate about improving the quality of food, and life, at every plate in the homes of millions of customers by improving and focusing on health, sustainability and all the ingredients of a product. Marit always sees things from the customer point of view, backed up by the right data and facts. By being creative and using her skills to make complex subjects understandable she can win people over and successfully implement new strategies. All with the same goal: Together we make better eating the easy choice. For everyone.


Chair at ISSB and Partner at Astanor Ventures

Faber led Danone to become one of the world’s most sustainable multinationals. A change that is not easy to achieve, especially in complexity of the food processing industry. He is an advocate for transforming business as we know it.


CEO at Pukka Herbs, a leading B Corp in the tea industry

Chugh is a former CEO at Ben & Jerry’s and Unilever. Passionate about using business for good, she is highly experienced in leading businesses to create value that is long lasting & impact driven.


Professor of Collective Intelligence at University College London

Thought-leader, Think-Tanker and Doer in several organisations he has co-founded or run. One of the most enlightened and competent people around. Mulgan is author of ‘Social Innovation: how societies find the power to change‘ and ‘Big Mind; how collective intelligence can change our world’ .


Board member at EXOR, Juventus, Novo Nordisk and HEC

Debroux is a power woman for good, working in leading businesses with integrity, ethics and vision. Former CFO of Heineken and executive at JCDecaux.