B FOR GOOD LEADERS
SUMMIT 2023

MAY 11 & 12
AMSTERDAM, THE NETHERLANDS

THIS IS THE FUTURE

BUSINESS MUST
BE FOR
GOOD PEOPLE PLANET

Finally, business for good is becoming the zeitgeist. It’s clear that business has to change and economies have to become regenerative. But who is taking the lead?
During the first summit in Rome, we co-created the B For Good Leaders Declaration which outlined a common North Star, the specific public benefit purposes our network intends to pursue and the CEOs who are leading this new economic system.

Now, is the time to act.

THE PROGRAM STRUCTURE

We expect +1000 participants and have designed a hybrid event that creates a truly unique experience meeting the diverse interests and preferences of every leader present in Amsterdam.
During the Summit each Leader will be able to dive deep in any of the six main tracks but using a number of different modes: be inspired in the main sessions, join a Jamming Theatre for dynamic presentations and pitches, a Clubhouse for serendipitous encounters, a Deal Room for business meetings, a Press Room for curated interviews, a number of Living Case Studies in various smaller rooms by specific companies, a Trading Room Expo with 30 booths for companies presenting their innovations, products and services, a Café with curated hosts for more informal talks, ample space in the Food&Drinks Room for casual meet-ups and pre- arranged meetings throughout the day, a Movie Room for visual presentations, the Berlage Bistro for sessions hosted by corporate partners, the Arts Room and more.

ANATOMY OF THE SUMMIT TRACKS

The program is being carefully crafted by a team of Curators that together will challenge, inspire and bring us to action around 6 main tracks. These are the avenues that the CEOs who gathered in the first Summit we enjoyed in Rome highlighted as the most direct paths we can influence, building a new economy.
REGENERATIVE ECONOMY
SUSTAINABLE FINANCE
CORPORATE ACTIVISM
LEADERSHIP
PATH TO B CORP
FOOD & BEYOND
BUILDING A NEW ECONOMY

MEET OUR SPEAKERS & CO-HOSTS

Marit van Egmond

CEO, ALBERT HEIJN

Marit van Egmond

CEO, ALBERT HEIJN

Marit van Egmond

CEO, ALBERT HEIJN

Marit van Egmond

CEO, ALBERT HEIJN

Marit van Egmond

CEO, ALBERT HEIJN

Marit van Egmond

CEO, ALBERT HEIJN

Marit van Egmond

CEO, ALBERT HEIJN

Marit van Egmond

CEO, ALBERT HEIJN

Marit van Egmond

CEO, ALBERT HEIJN

WELCOME TO
THE CITY OF AMSTERDAM

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LOGISTICS

We’d love to see you at the B for Good Leaders Summit this year. And we’d also love to make sure we do as little harm to the planet as possible through our journeys getting there.

B FOR GOOD LEADERS DECLARATION

Our present economic system is flawed. It is guided by a short-term vision that only takes the interests of a limited number of stakeholders into account and is deaf to the call of future generations.

The annual B for Good Leaders Summit exists to accelerate the transition towards a regenerative economy creating the conditions for a shared, durable prosperity. This will create social, environmental, and economic net positive value through a new model of regenerative leadership.

As inhabitants of planet Earth, we take up this intergenerational call which demands to reframe the very meaning of leadership.

To enable this evolution, as B For Good Leaders, we commit to:

1. embrace radical interdependence, the fundamental principle governing life on Earth, as the golden rule for decision-making, leading to a regenerative impact;

2. consider at least the next generation of humans in every business decision;

3. measure what matters to integrate systemic value creation into our definition of profit;

4. challenge extractive economic models and take a stand for the common good;

5. mobilize finance as a catalyst to transform the business perspective from short-termism to long-term shared value creation.

We commit to guiding our companies and organizations to embrace a purpose-driven model that creates value for all.

Through this joint leadership statement, we lay the foundation for collective actions and alliances, clearing the path for a new regenerative economy.