B FOR GOOD LEADERS
SUMMIT 2023

MAY 11 & 12
AMSTERDAM, THE NETHERLANDS

THIS IS THE FUTURE

BUSINESS MUST
BE FOR
GOOD PEOPLE PLANET

Finally, business for good is becoming the zeitgeist. It’s clear that business has to change and economies have to become regenerative. But who is taking the lead?
During the first summit in Rome, we co-created with over 500 CEOs from around the world, the B For Good Leaders Declaration which outlined a common North Star, the specific public benefit purposes our network intends to pursue and the CEOs who are leading this new economic system. Now, is the time to act.

THE PROGRAM STRUCTURE

We expect +1000 participants and have designed a hybrid event that creates a truly unique experience meeting the diverse interests and preferences of every leader present in Amsterdam.

ANATOMY OF THE SUMMIT TRACKS

The program is being carefully crafted by a team of Curators that together will challenge, inspire and bring us to action around 6 main tracks. These are the avenues that the CEOs who gathered in the first Summit we enjoyed in Rome highlighted as the most direct paths we can influence, building a new economy.

MEET OUR
CO-HOSTS

The main aim at the B for Good Leaders Summit is to meet & connect with the leaders, ideas and business opportunities that will allow you to accelerate your desire to do good and do well, innovating a new regenerative way.

Sir Geoff Mulgan

Professor of Collective Intelligence, Public Policy and Social Innovation at University College London

Marit van Egmond

CEO at ALBERT HEIJN

Satish Kumar

Peace-pilgrim, life-long activist and former monk

Tex Gunning

CEO at LeasePlan

Anuradha Chugh

Chief Executive at Pukka Herbs

Indy Johar

Mission Co-holder at Dark Matter Labs

Daniela Barone Soares

CEO at Snowball

Giles Hutchings

Chair at Future Fit Leadership Academy

Jean Oelwang

President and Trustee at Virgin Unite

WELCOME TO
THE CITY OF AMSTERDAM

Amsterdam is a city known for its forward thinking people, entrepreneurial spirit and sustainable lifestyle. That is why the place was chosen to host our Next Summit.

LOGISTICS

We’d love to see you at the B for Good Leaders Summit this year. And we’d also love to make sure we do as little harm to the planet as possible through our journeys getting there.

B FOR GOOD LEADERS NETWORK

Become a leader

We would love for you to join the B for Good Leaders Network.

If you are a Founder, Partner, CEO or Board Member and committed to the new economy and eager to increase the positive impact of your business in society and/or the planet you can join our community.

In order to help us build the global network we ask every Leader to sponsor us a membership fee of €300per year.

By becoming a member of the community you will be able to attend the B For Good Leaders Dialogues Series monthly in which we bring inspiration, useful insights and connections around the key themes with like-minded leaders and unconventional speakers creating an inspiring, safe space to learn and take action.

As a Leader you will be invited to the Annual Summit and there, you will have access to the Leaders Lounge and many other special offers that we’re preparing for the next Summit edition.

B FOR GOOD LEADERS DECLARATION

Our present economic system is flawed. It is guided by a short-term vision that only takes the interests of a limited number of stakeholders into account and is deaf to the call of future generations.

The annual B for Good Leaders Summit exists to accelerate the transition towards a regenerative economy creating the conditions for a shared, durable prosperity. This will create social, environmental, and economic net positive value through a new model of regenerative leadership.

As inhabitants of planet Earth, we take up this intergenerational call which demands to reframe the very meaning of leadership.

To enable this evolution, as B For Good Leaders, we commit to:

1. embrace radical interdependence, the fundamental principle governing life on Earth, as the golden rule for decision-making, leading to a regenerative impact;

2. consider at least the next generation of humans in every business decision;

3. measure what matters to integrate systemic value creation into our definition of profit;

4. challenge extractive economic models and take a stand for the common good;

5. mobilize finance as a catalyst to transform the business perspective from short-termism to long-term shared value creation.

We commit to guiding our companies and organizations to embrace a purpose-driven model that creates value for all.

Through this joint leadership statement, we lay the foundation for collective actions and alliances, clearing the path for a new regenerative economy.

B FOR GOOD LEADERS SUMMIT 2023

MAY 11 & 12, 2023
AMSTERDAM

request an invite to join us

We want to personally invite only committed leaders, to ensure that you will be surrounded by 1000+ like minded global leaders, peers of your same level.

Please fill in your details to and we’ll be in touch.