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B for Good Leaders BV
Visiting address
Wittevrouwensingel 1 (3rd floor)
3581 GA Utrecht
The Netherlands
Postal address
Middenlaan 5
3941 CC Doorn
The Netherlands
info@bforgoodleaders.org
Katrien Buys was born and raised in Belgium, and a mathematician by education at the Catholic University of Leuven (KU Leuven Belgium). This degree led her to start in the insurance industry where she worked in the Belgian entity of the group during several years.
Triggered by a need of exploring the business world beyond its boundaries, a guiding principle that she keeps valid until today, she set off in 2012 to join the Italian operations and have her first international working experience. After a return to Belgium for 2 years, leading a strategic transformation program, she took the bigger opportunity of travelling and moving with her family to Portugal.
Katrien bridges the gap between her work at Ageas Portugal and impact organizations, creating new business opportunities for positive societal impact. It stands out for being innovative and for always finding ways to cooperate in different areas, creating value both for these organizations and for Ageas Portugal. More importantly, she asks questions regularly, most often “why?” which is the most powerful question to keep you on track and ensure you don’t take anything for granted. Because she works in strategy, innovation and sustainability, she sees her role as bringing people together, having good conversations and co-creating a world of hope for as many people as possible. In the spirit of Ageas Portugal’s mission to deliver emotional and meaningful experiences in people’s lives, there is the vision that, with radical collaboration, we can be a welcome presence in every Portuguese household.
Katrien is the winner of the 2021 MAZE Runner Award.
Begüm Doğan Faralyalı received her bachelor’s degree in economics and philosophy from London School of Economics (UK) and earned her MBA degree from Stanford University (USA).
Begüm Doğan Faralyalı became the chairwoman of Doğan Holding in January 2012, which is a publicly traded company with a group of companies in energy, retail, tourism, real estate development, media and industry.
She is on the advisory board of Graduate School of Business at Stanford University. She is the founder and active spokesperson of the “Common Values Movement” in Turkey and a voluntary ambassador for a “Values Driven Society”.
Frank acquired more than 30 years of global senior executive experience within the corporate finance and capital markets fields at Fortis and BNPP.
At Middlebury College, Frank teached as Executive Scholar in Residence “Sustainable Finance” and “Responsible Investments” (forthcoming) Frank mentors through their entrepreneurial program and acts as faculty advisor to the Student Investment Committee.
Frank also board advises early-stage companies and NGOs on the nexus of sustainable development and fintech. As a pension board trustee, Frank contributes to the sustainable investment transition of their portfolio. At COP26, Frank co-founded the Beyond Bretton Woods initiative, a global think tank reviewing the international financial architecture.
Isabelle founded Goodness & Co, a platform working with CEOs & leaders to shift purpose into practice. More than ever, companies will need to demonstrate their contribution to society. Only those with a positive impact in society will thrive, chosen by employees, consumers, and investors.
Isabelle is the Author of “PURPOSE LED COMPANIES, how the next generation of leaders can change the world [for real]”.
Enthusiastic change maker, Isabelle empowers leadership teams with heads and hearts to make business a force for good. Former Catalyst at DANONE, Isabelle served the strategic transformation of the company towards ONE Planet ONE Health.
As CHL Consumer Goods Forum Co Chair, Isabelle was nominated The Top 25 Doers & Shakers in purposeful retail demonstrating how the industry can become a purpose driven actor. Isabelle is also the Co-founder of Generation Glasgow, a collective of courageous leaders eager to unlock the barriers to business transformation. Engaged in promoting women in leadership, Isabelle is part of the first tribe of Future Women X from B Corp and Vice President of International Women Forum (IWF AURA) to promote women in governance decision bodies. Time is now for business to be purposeful.
Massimo Mercati is the Chief Executive Officer of the Aboca Group, he has been involved in commercial distribution, gaining specific experience in this area.
He conceived and managed the Apoteca Natura project from the very beginning, the first network of pharmacies in Italy, Spain and Portugal specialized in listening to and actively guiding people through a path of Conscious Health. Since 2016, the company Apoteca Natura – of which Massimo Mercati is the sole director – has owned 80% of AFAM S.p.A. SB, the company that manages the 21 municipal pharmacies in Florence and of which Massimo Mercati is President.
For several years he has been promoting cultural projects to deepen, with the contribution of scientists, philosophers and artists, the relationship between man and nature and the implications of ecology also in the economic and management fields. Since 2014 he has been personally involved in the Aboca Edizioni publishing house.
Prior to embarking as a social entrepreneur, Thomas had spent 25 years as an international executive with major multinational companies, in Europe, Asia, and Australia/New Zealand.
Not all business, Thomas has been on the Boards and panels of a number NGOs, mostly to do with gainful employment of persons with disabilities (PWD). He has also been on the international speaking circuit in Philippines, Thailand, Malaysia, Australia and Europe.
Since being certified as a B Corp in 2015, Genashtim has since been listed as Best-for-the-World among B Corps every year since. Genashtim in Malaysia was also hailed as “Best for the World 2021”, making Genashtim probably the first business anywhere with two independently B Corp certified Best-for-the-World companies.
Happily married with 2 adult children, home is Melbourne, Australia for Thomas. However he spends about two thirds of his time travelling.
Malin Lindfors Speace is a serial entrepreneur with +25 years of experience in sustainable business transformation. A pioneer and change-maker that is driven by purpose and passion. Currently, Speace is the founder and CEO of Ethos, Nordics leading management consultancy specializing in sustainability (human rights, labour rights, environmental protection, and anti-corruption). With a focus on the finance industry Ethos deeply understands the necessary interplay between sustainability and long-term business
success.
Speace is engaged in several advisory boards with her expertise and is regularly invited as a
keynote speaker and moderator at highly credited events to share her sustainability
knowledge.
Entrepreneurial, trusted and driven Chief Executive with over 20 years expertise in domestic and international marketplaces in business and banking. Experience in business expansion, strategic sales & marketing, product development, finance, M&A, vendor relations, public relations, human resources and lobby with government. Persuasive leader with proven track record in achieving positive business results by developing strategic business teams, identifying new markets. Proven success with increasing sales and expanding market share and on the other hand controlling expenses. Leadership style is based mainly on connection with people high or low in the organization. Likes complex tasks and enjoys finding creative solutions together..
Corine is a very passionate, natural leader, strongly committed to people and community development. She has a strong and pleasant personality, using uses her drive and creativity to push results and make a difference to business and environment. With excellent business sense, cross-cultural, interpersonal and relationship skills, Corine has built a strong track-record of growing new ventures and transforming non-performing businesses. She started her career at Unilever, where she led product divisions in Europe, China and Indonesia.
Our present economic system is flawed. It is guided by a short-term vision that only takes the interests of a limited number of stakeholders into account and is deaf to the call of future generations.
The annual B for Good Leaders Summit exists to accelerate the transition towards a regenerative economy creating the conditions for a shared, durable prosperity. This will create social, environmental, and economic net positive value through a new model of regenerative leadership.
As inhabitants of planet Earth, we take up this intergenerational call which demands to reframe the very meaning of leadership.
To enable this evolution, as B For Good Leaders, we commit to:
1. embrace radical interdependence, the fundamental principle governing life on Earth, as the golden rule for decision-making, leading to a regenerative impact;
2. consider at least the next generation of humans in every business decision;
3. measure what matters to integrate systemic value creation into our definition of profit;
4. challenge extractive economic models and take a stand for the common good;
5. mobilize finance as a catalyst to transform the business perspective from short-termism to long-term shared value creation.
We commit to guiding our companies and organizations to embrace a purpose-driven model that creates value for all.
Through this joint leadership statement, we lay the foundation for collective actions and alliances, clearing the path for a new regenerative economy.
