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A place to passionately share ideas, solutions and examples. To inspire and learn. With so many parallel experiences to choose from, we do not expect you to just passively sit and listen to a barrage of speakers. However we understand that you also come for inspiration, to gather new insights and to also be surprised at the smart solutions that are already gathering momentum.
For this reason we have added to the mix a handpicked group of speakers, peers able to share their leadership journey, what they have observed, what is most relevant and useful to your visions of the future we want to build together.

We have brought to you one of the most diverse and interesting group of regenerative speakers with some of the most advanced ideas of what should be done, how it should be done and with experience of how it has been done.
Anuradha Chugh

CEO at Pukka Herbs

Marit van Egmond

CEO at ALBERT HEIJN

Marcel Fukayama

CO-FOUNDER AT SISTEMA B

Satish Kumar

Peace-pilgrim, life-long activist and former monk

CHARLIE MACGREGOR

CEO & Founder of The Social Hub

Indy Johar

Mission Co-holder at Dark Matter Labs

Sir Geoff Mulgan

Professor at University College London

MARTIJN LOPES CARDOZO

Circle Economy

LUCAS SIMONS

Founder NewForesight / SCOPEinsight

ALEXANDRA JANKOVICH

Co-founder at SparkOptimus

Bruno Roche

Founder at Economics of Mutuality Centre

TOM CUMMINGS

Managing Partner at NOW Partners

Cliff Prior

CEO at Global Steering Group for Impact Investing

Arleen Westerhof

Director at Centre for Economics and Mutuality 

Alexandra Korijn

IMP+ Project Lead at Katapult Foundation

Lydie Roux

VP & General Manager at Novo Nordisk

Gunhild Stordalen

Founder and Executive Chair at EAT

Pedro Tarak

CO-FOUNDER AT SISTEMA B

Susanne von der Becke

Founder of VDB Insights and Chair of The Klosters Forum

MARÍA MENDILUCE

WeMeanBusiness Coalition

Volkert Engelsman

CEO At Eosta ​

Saskia Bruysten

Co-Founder & Executive Co-Chair at Yunus Social Business

Jean-Sébastien Decaux

CEO at JCDecaux Holding

Shiva Dustdar

Director at European Investment Bank

Odile Molle

President at SOGEPAR

Audrey Selian

Director at Artha Impact

Stientje van Veldhoven

Vice President & Regional Director Europe at World Resources Institute

Corinne Vigreux

Co-Founder & CMO at TomTom

Paulo Gomes

Chairman at Orango Investment Corporation

Paul Polman

Founder at Net Positive & Co-Founder at Imagine

Valerie Keller

IMAGINE's Co-Founder and CEO

Mark Groot Wassink

Director Sustainability at Royal Auping

Dumisani Nyoni

Founder and Chairman of the Fronteras Capital Investment Group

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B for Good Leaders Cooperative UA

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3581 GA Utrecht
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Anuradha Chugh

CEO, Pukka Herbs 

Anuradha is the CEO of Pukka Herbs, a pioneering BCorp on a mission to nurture healthier, happier lives through powerful organic herbs.

Anuradha has over 26 years’ experience in the Consumer-Packaged Goods industry, holding positions in values-led progressive businesses like Ben & Jerry’s as Managing Director Europe, as well as in some of Unilever’s flagship brands like Dove & Lipton. She has demonstrated that she can lead businesses to thrive, being an empathetic leader who can navigate complex and competing needs and create value that is long lasting and impact driven.

Anuradha firmly believes that businesses can – and should – tackle climate change, address inequality, and be a force for good in society. She actively uses her influence to inspire other businesses on their corporate-societal journey. She is an advisor for a start-up digital agency and a Non-Executive Director for charity organization that aims to develop compassionate, purposeful leaders by working with women seeking asylum and refuge in the UK.

Marit van Egmond

CEO Albert Heijn at Ahold Delhaize

She is a leader with a strong commercial and customer focus. Her strategic talent and her eye for finance come to show in her proven track record in realizing profitable growth and setting up a customer-driven organization. She loves to innovate and try new things, learn and experiment. Most of all she is passionate about improving the quality of food, and life, at every plate in the homes of millions of customers by improving and focusing on health, sustainability and all the ingredients of a product. Marit always sees things from the customer point of view, backed up by the right data and facts. By being creative and using her skills to make complex subjects understandable she can win people over and successfully implement new strategies. All with the same goal: Together we make better eating the easy choice. For everyone.

Marcel Fukayama

Co-Founder, Sistema B

Marcel Fukayama is involved with different initiatives to use business as a force for good. He is the co-founder of Sistema B Brazil. He is major in business administration with an MBA. He is also Masters in Public Administration at the London School of Economics (LSE).

Satish Kumar

Peace-pilgrim, life-long activist and former monk

Satish Kumar is the Founder of Schumacher College in the United Kingdom. He was Editor of Resurgence magazine for 40 years. This magazine was described by the Guardian newspaper as “the artistic and spiritual flagship of the Green Movement”. A former Jain monk, Satish Kumar went on an international pilgrimage for peace. He, with a friend, walked 8000 miles from New Delhi to Moscow, Paris, London and Washington. Along the way he met Bertrand Russell and Martin Luther King. Satish is the author of ten books including his autobiography, No Destination. Other books include Elegant Simplicity, Soil, Soul, Society and Radical Love. Satish is a lifelong activist in the cause of environmental sustainability, social justice and world peace. He is the recipient of Goi Peace Prize 2022.

Sir Geoff Mulgan

Professor of Collective Intelligence, Public Policy and Social Innovation at University College London

Sir Geoff Mulgan is Professor at University College London, in the Science, Technology, Engineering and Public Policy team. He was CEO of Nesta, the UK’s innovation foundation from 2011-2019. From 1997-2004 Geoff had roles in UK government including director of the Strategy Unit and head of policy in the Prime Minister’s office. He has been a reporter on BBC TV and radio and was the founder/co-founder of many organisations, including Demos, Uprising, the Social Innovation Exchange and Action for Happiness. He has worked with over 50 governments worldwide, the European Commission and the UN. He has a PhD in telecommunications, was visiting professor at LSE and Melbourne University, and senior visiting scholar at Harvard. Books include ‘The Art of Public Strategy’ (OUP), ‘Good and Bad Power’ (Penguin), ‘Big Mind: how collective intelligence can change our world’ (Princeton UP) and ‘Social innovation’ (Policy Press). His latest books are ‘Another World is Possible: How to Reignite Social and Political Imagination’ was published by Hurst Publishers in 2022 and ‘Prophets at a Tangent: how art shapes social imagination’.

Bruno Roche

Founder, Economics of Mutuality Centre

Book Author
– “Completing Capitalism: Heal Business to Heal the World” Berrett-Koehler
– “Putting Purpose into Practice: the Economics of Mutuality”, Oxford University Press book (Both books have been published in English and Chinese).
Former Chief Economist of Mars, Incorporated

Cliff Prior

CEO, Global Steering Group for Impact Investing

Cliff is the CEO of the Global Steering Group for Impact Investing – the independent agency catalysing impact investment to benefit all people and our planet, with a growing movement across 70 countries. The GSG recently developed the G7 UK Impact Taskforce, making powerful recommendations across standards, reporting and impact valuation, and mobilisation of private capital into emerging economies with a Just Transition approach.

Previously, Cliff was CEO of Big Society Capital, the UK’s wholesale social impact investor and market developer; CEO of UnLtd the UK foundation for social entrepreneurs; CEO of Rethink for people affected by severe mental ill health; and has also worked in healthcare, elder care, social housing and homelessness. Cliff has also participated as a government regulator and adviser across several social issue areas, and has co-founded social enterprises.

Arleen Westerhof

Director, Centre for Economics and Mutuality 

Arleen Westerhof Ph.D. is the Director of the Rotterdam Center for Economics of Mutuality, based at the Erasmus University and the Rotterdam School of Management in the Netherlands. The center aims to expand Economics of Mutuality research and practice to SME class companies.

Alexandra Korijn

IMP+ Project Lead, Katapult Foundation

Alexandra (Alie) Korijn is passionate about enabling systems change so that mother earth and all its inhabitants can thrive. She currently leads the IMP+ initiative, which is seeking to create more clarity and alignment in systems change investing, create more awareness, and catalyze more capital towards systems change. Additionally, she curates events for PYM, a conscious investors community in the Netherlands.

She is Chair of the Board of Toniic, a global community of active impact investors; Supervisory Board Member of Pymwymic, a pioneering cooperative fund for investing in transforming the food system; Management Board Member of Soil Heroes Foundation, enabling the transition to regenerative agriculture; Board Member of Decade of Action, a action tank towards enabling the regenerative movement in the Netherlands.

Previously, she was the Associate Director at Enclude Capital, where she provided capital solutions for impact funds, entrepreneurs, financial institutions and foundations. She co-authored the report ‘Systems Change: An Emerging Practice in Impact Investing’, a research report supported by Open Society Foundations, and co-authored ‘The Missing Link: Connecting International Capital Markets with Sustainable Landscape Investments’, supported by the Dutch Government, amongst others.

Lydie Roux

VP & General Manager, Novo Nordisk

As VP & General manager of a European pharmaceutical affiliate, Lydie is from the last 20 years, an international business builder passionate by Innovation and transformation to impact Patients’ lives. Diversity is clearly part of her DNA. Those days she feels ready to push her boundaries and drive changes.

Gunhild Stordalen

Founder and Executive Chair, EAT

Gunhild is the founder and executive chair of EAT. She is a driving force linking climate, health and sustainability issues across sectors to transform the global food system. In 2020, Dr. Stordalen was appointed the global Action Track 2 lead for the UN Food Systems Summit 2021. Dr. Stordalen sits on several boards, including the World Economic Forum (WEF) Stewardship Board on Food Systems, REQ Capital Advisory Board, and UNICEF’s Advisory Group. She is a member of the Africa Europe Women Leaders Network and an international advisory board member of the Stockholm Resilience Centre. Dr. Stordalen is an ambassador for Friends of Ocean action, sits on the International Leadership Committee for a Net Zero NHS, and is a member of the High-Level Panel for a Sustainable Ocean Economy (HLP) for the Blue Economy. Dr. Stordalen is a published scientist and a renowned public speaker with a distinct personal voice and a passionate commitment to food system transformation. She is a medical doctor from the University of Oslo and holds a PhD in pathology/orthopedic surgery. Dr. Stordalen is a Norwegian national.

Pedro Tarak

Co-Founder, Sistema B

Pedro Tarak Co Founder of Sistema B, a regional economic systems change partner of the B Lab Global Network, with operations through 17 Latin American countries. First Representative of the AVINA Foundation, founded by Stephan Schmidheiny, in charge of developing and scaling its operative model in several Latin American countries. Board member and promoter of the Wellbeing Economy Alliance. And member of the World Future Council. Co founder of RITA (Regional Impact Trade Alliance). He is connected as co founder, investor or supporter to impact companies and B Corps such as Guayaki, Emprendia, ReImpulso, Mercado Pax or Quinto Impacto. His most recent passions are embedding social and environmental solutions through international trade (IMPACT TRADE Tuscany and Barcelona). He has a law degree from the National University of Buenos Aires and an LLM (Masters on Law) from Indiana University.

Susanne von der Becke

Founder of VDB Insights and Chair of The Klosters Forum

Susanne von der Becke is a facilitator of inner transformation for outer change. She is the founder of VDB Insights, Chairwoman of The Klosters Forum, and an active board member and investor. She holds a PhD. in Finance and is a certified Mindfulness Teacher and Breath Coach.

Volkert Engelsman

CEO, Eosta

Founder CEO Eosta, Europe’s market leader in organic fruits, known for its Nature & More transparency and sustainability policy. Multi awarded for many initiatives such as Save Our Soils, The True Cost of Food, Living Wages, Dr Good Food.

Saskia Bruysten

Co-Founder & Executive Co-Chair, Yunus Social Business

A leader in the social business movement, Saskia co-founded Yunus Social Business with Nobel Peace Laureate Prof. Muhammad Yunus and held multiple advisory roles to the UN, EU and WEF, among others.

JEAN-SEBASTIEN DECAUX

CEO, JCDecaux Holding

Joined JCDecaux in 1998 in Italy, subsequently became CEO for BeLux, Southern Europe, Africa and Israel. Entered into JCDecaux Board in 2013. In 2019, left his operational functions to devote himself as co-CEO of JCDecaux Family Holding to raise impact activities. In 2017, founded the Terre&Fils endowment fund and impact investing vehicle.

Shiva Dustdar

Director, European Investment Bank

Shiva is a leading innovation finance expert with 30 years of experience at J.P. Morgan , Fitch since 2003 at the EIB, where she has held senior positions in business development, advisory and risk management and currently serves as Dean of the EIB Institute. She is a regular speaker on financing of digital and green technologies, sustainable and gender finance.

Odile Molle

President, SOGEPAR

Ecole Polytechnique (X-Cambridge). Member of the board of Auchan Retail International, President of the nomination and compensation committee and member of the ESG committee for the group.

Audrey Selian

Director, Artha Impact

Audrey serves as Director of Artha Impact (Rianta Capital Zurich), an impact investment initiative under the auspices of a dedicated advisory to the Singh Family Trust and is co-founder of Artha Networks Inc. (ANI), a SaaS platform offering that has been licensed to various foundations and ecosystem-building organizations working to support investment discovery and diligence collaboration across various sectors and geographies. Audrey’s focus within the Artha Impact portfolio has been on the deployment of private equity finance to high impact businesses serving the underserved in India across various sectors including agriculture, health, energy, water, education and livelihoods. Audrey has served as an advisor to Halloran for many years, and is also co-founder of ImpactforBreakfast.com, an informal ‘breakfast club’ network comprised of over 3,100+ investors and advisors that is now active in more than 30+ cities around the world. She is also co-founder of the Impact Hub Yerevan, an outpost in the Caucasus of the well-known global Impact Hub network that convenes and supports social entrepreneurs. Audrey holds degrees from the Fletcher School at Tufts University (PhD, MALD), The London School of Economics (MSc) and Wellesley College (BA). In 2003-4 she was a doctoral fellow at Harvard University’s Kennedy School of Government in 2004-5. In 2022, she co-published a book called “The Business of Building a Better World”, together with Professor David Cooperrider with the support of Berrett Koehler Publishers.

Stientje van Veldhoven

Vice President & Regional Director Europe, World Resources Institute

Stientje van Veldhoven is the Vice President and Regional Director for Europe and is based in the Europe Regional Office in The Hague. Stientje has been a prominent politician in the Netherlands, most recently serving as a Member of Cabinet responsible for Public Transport and Environment and as Minister for the Environment and Housing.

She has also been a Member of Parliament, an international diplomat, representing the Dutch government in the European Union in Brussels and has been working with the European Commission DG research and development. Stientje has had longstanding involvement in environmental issues, especially related to climate change, energy and the circular economy. Stientje is based in the Europe Regional Office in The Hague.

Corinne Vigreux

Co-Founder & CMO, TomTom

Corinne Vigreux is one of the founders and the current CMO of TomTom. She previously held the positions of CCO and MD of the consumer division.

She is the chair of food delivery company Just Eat Takeaway.com NV and chair of TechLeap – an organization dedicated to building and empowering the thriving Dutch tech ecosystem. A strong advocate for social mobility and equal opportunity, Corinne established the Sofronie Foundation in 2007, a grantmaking organization focused on giving everyone access to an education. Through the Sofronie Foundation, Corinne founded CODAM in 2018. This coding school, located in the center of Amsterdam, uses a peer-to-peer pedagogical model to equip students with not only university-level programming knowledge but the soft skills so important in today’s economy.

CODAM is 450 students strong and prides itself on near gender parity in its student community. In 2018, Forbes named Corinne as one of the world’s top 50 women in tech, and this year, she was listed among the top 50 women over 50 in EMEA.

Corinne is Chevalier de la Legion d’Honneur and Officier in de Orde van Oranje-Nassau.

Paulo Gomes

Chairman at Orango Investment Corporation

Experienced Chairman with a demonstrated history of working in the investment management industry. Skilled in Negotiation, Budgeting, Microsoft Excel, Risk Management, and Entrepreneurship. Strong entrepreneurship professional graduated from IMF Institut.

Paul Polman

Founder, Net Positive & Co-Founder, Imagine

Paul Polman, is a Dutch businessman and author. He was the CEO of the British/Dutch consumer goods company Unilever. Polman is also the author of Net Positive: How Courageous Companies Thrive by Giving More Than They Take.

Valerie Keller

IMAGINE's Co-Founder and CEO

IMAGINE’s Co-Founder and CEO, Valerie helps accelerate transformational leaders.
Associate Fellow of the University of Oxford Saïd Business School, founder of Veritas and of Beacon Institute, she served as EY Global Markets Executive Director and CEO of US-based social enterprises addressing homelessness, healthcare, and housing. She was selected as a Young Global Leader by the World Economic Forum and serves on the Harvard Kennedy School Women’s Leadership Board.

Mark Groot Wassink

Director Sustainability at Royal Auping

Mark Groot Wassink is Director Sustainability at Royal Auping. Auping, a family owned bedding company founded in 1888, is B-Corp since 2020 and an industry leader in the circular economy. Among other things Auping has developed a fully closed circular mattress Ecosystem.

Dumisani Nyoni

Founder and Chairman of the Fronteras Capital Investment Group

Dumisani Nyoni is a globally experienced social entrepreneur and leader in business and social development. Having founded several international for profit and nonprofit organizations, Dumisani has spent the past decade of his life applying his skills and energies to building Zimbabwean enterprises that transform society and add both capital and social value to communities.

B FOR GOOD LEADERS NETWORK

Become a leader

We would love for you to join the B for Good Leaders Network.

If you are a Founder, Partner, CEO or Board Member and committed to the new economy and eager to increase the positive impact of your business in society and/or the planet you can join our community.

In order to help us build the global network we ask every Leader to sponsor us a membership fee of €300per year.

By becoming a member of the community you will be able to attend the B For Good Leaders Dialogues Series monthly in which we bring inspiration, useful insights and connections around the key themes with like-minded leaders and unconventional speakers creating an inspiring, safe space to learn and take action.

As a Leader you will be invited to the Annual Summit and there, you will have access to the Leaders Lounge and many other special offers that we’re preparing for the next Summit edition.

B FOR GOOD LEADERS DECLARATION

Our present economic system is flawed. It is guided by a short-term vision that only takes the interests of a limited number of stakeholders into account and is deaf to the call of future generations.

The annual B for Good Leaders Summit exists to accelerate the transition towards a regenerative economy creating the conditions for a shared, durable prosperity. This will create social, environmental, and economic net positive value through a new model of regenerative leadership.

As inhabitants of planet Earth, we take up this intergenerational call which demands to reframe the very meaning of leadership.

To enable this evolution, as B For Good Leaders, we commit to:

1. embrace radical interdependence, the fundamental principle governing life on Earth, as the golden rule for decision-making, leading to a regenerative impact;

2. consider at least the next generation of humans in every business decision;

3. measure what matters to integrate systemic value creation into our definition of profit;

4. challenge extractive economic models and take a stand for the common good;

5. mobilize finance as a catalyst to transform the business perspective from short-termism to long-term shared value creation.

We commit to guiding our companies and organizations to embrace a purpose-driven model that creates value for all.

Through this joint leadership statement, we lay the foundation for collective actions and alliances, clearing the path for a new regenerative economy.

B FOR GOOD LEADERS SUMMIT 2023

MAY 11 & 12, 2023
AMSTERDAM

request an invite to join us

We want to personally invite only committed leaders, to ensure that you will be surrounded by 1000+ like minded global leaders, peers of your same level.

Please fill in your details to and we’ll be in touch.